Hats off to Future Majority, one of our counterparts on the other side of the aisle, for bringing my attention to this story.
In a Washington Times interview, newly elected RNC Chairman Michael Steele discussed his plan for winning back the youth vote, arguing that Republicans must apply their principles to “urban-suburban hip-hop settings.” According to [...]
Posts Tagged ‘branding’
Obama’s Logo Decision
I’ve written quite a few posts about the importance of good branding, and how effective Barack Obama’s campaign was at using its branding. Today, I stumbled upon an article that looks at the various options the Obama campaign considered for its logo.
I wanted to share the three “finalists.” Included with each finalist is Sol Sender’s [...]
Mr. Blackwell, College Republicans Aren’t Enough.
Ken Blackwell, in his letter to RNC members announcing his candidacy for chairman, suggests the following as a solution to the Republican Party’s woes among young voters:
Expend an unprecedented amount of RNC funding to build vibrant College Republican chapters on every major university campus in the nation and use those chapters as a base to [...]
Four Ways to Reposition a Dying Republican Brand
If the Republican Party wants to win in 2010 and beyond, the bottom line is that it will have to reposition its brand. The latest from Real Clear Politics, reporting on a recent Gallup poll, confirms this (emphasis added):
The Republican Party’s image has gone from bad to worse over the past month, as only 34% [...]
Winning Back the Youth Vote (Part 2)
We simply cannot afford to lose a generation of young voters to the Democrats. As a follow-up to my first post from a few days back, I’d like to propose some specific changes that would better serve the Republican Party in recapturing the youth vote.
Establish a Young Voter Outreach arm of the Republican National Committee
We [...]
