The British have an election campaign coming up, though no firm date seems yet set. Right now, the Prime Minister is quite unpopular, and Parliament is embroiled in a scandal. Some have anticipated an easy win for the opposition Conservative Party in the election once it happens. However, as more details of this scandal come [...]
Posts Tagged ‘brand’
It’s Time for a Complete Reboot
One of my lesser known traits is that I’m a huge Trekkie (and I don’t say “huge” lightly). However, the Star Trek universe had recently been undergoing a pretty substantial collapse, culminating in the closing of Star Trek: The Experience in Las Vegas. Desperately trying to revive the franchise, Paramount Pictures contacted J.J. Abrams, Roberto [...]
Four Ways to Reposition a Dying Republican Brand
If the Republican Party wants to win in 2010 and beyond, the bottom line is that it will have to reposition its brand. The latest from Real Clear Politics, reporting on a recent Gallup poll, confirms this (emphasis added): The Republican Party’s image has gone from bad to worse over the past month, as only [...]