Since I’ve repeatedly driven home the importance of good branding, I wanted to briefly catch this story. Secretary of State Clinton has decided to brand her approach to diplomacy in two simple words: “Smart Power.” about how various marketing experts find this slogan to be abysmal
Folks, this is the difference between good branding and bad branding. More importantly, it may well represent a huge part of why Hillary Clinton is Secretary of State while her former opponent Barack Obama sits in the Oval Office.
Last 5 posts by Aaron Marks
- Onward and Upward: Building a Sustainable Majority - January 22nd, 2010
- Dear Young Voters: This Is What You Get When You Don't Vote - December 1st, 2009
- The Youth Vote and the 2009 Elections - November 6th, 2009
- The Best of the Post-2009 Election Spin - November 5th, 2009
- Introducing NextGenGOP Executive Director James Kane - October 20th, 2009